Facebook Pages – Boost or Promote?

Facebook Pages – Boost or Promote?

I am often surprised at business owners that complain about social media. Have you heard this … “Facebook is free, why should I pay them to promote my information?” “What a farce! Now Facebook wants to charge me so my posts show up in the stream.” “I don’t need a...
Customizing a Facebook App

Customizing a Facebook App

I recently suggested that Facebook apps are a better way to share blog content. I believe that content on your website is more important to your business, and SERPs, than it is on social media. Once you create your content, you can share it to social media. I also...
Twitter Step 5 – Using Twitter Hashtags

Twitter Step 5 – Using Twitter Hashtags

Step 5. Searching and using Hashtags Twitter hashtags can be a powerful tool, when it comes to letting your ideal follower know you exist and allowing you to find quality people to follow. Surprisingly, a recent report released by Business Insider Intelligence on...
Google Plus

Google Plus

While many businesses are currently using Facebook as their social media platform of choice, I wonder if that’s where their customers are? And if their customers are using Facebook as a business research tool? A clear understanding of who your customers are and...
Twitter as a Business Research Tool – part 3

Twitter as a Business Research Tool – part 3

Step 3.  Finding New Audiences You don’t even have to leave Twitter to find new audiences.  In addition to all the usual prompted ways to connect (searching your email accounts, for example), there are third-party sites and apps you can use, as well as searching...